Oudh Of The World
Oudh’s dusky, woody scent is Arabian to the core. A part of the local culture. A must in everyday life in the Middle East. It’s a luxury afforded by any one, and one wears it with a sense of novelty and pride. But despite how deeply embedded it is in tradition, the Oudh is evolving in its attributes. The market’s changing preferences have led to the creation of new products. The traditional Oudh is going through a radical shift to bring its charm to a wider range of market segments. The Oudh is gaining popularity outside the Gulf. Europeans and Westerners are opting for the exotic scent derived from the aromatic oil of Oudh. From Malaysia to Singapore and to anywhere across the world, consumers are discovering this exciting woody and dusky fragrance.
The possibilities of creating a new line of fragrances derived from Oudh are infinite. Never before had Oudh-based fragrances enjoyed such popularity. Now, international brands are keeping up to this trend, and the range of Oudh fragrances yet to be created are quite enticing. The traditional Oudh is taking on a new scent. It is nurturing tradition and indulging in the possibilities of the future.